The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers at the University of California at Berkeley and the University of Washington have created a new system that ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

This past year, given the astronomical success of The Substance, we’ve seen Demi Moore rock red carpets again and again. From ...

The actress Andie MacDowell, the colorist Lena Ott and the model JoAni Johnson share their tips for embracing silver hair.

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

The rhino lay frozen in the sand, its grey legs stiff, glassy eyes open, horn crudely sawed off. A dead giraffe slumped ...

Virtual and augmented reality have emerged as key tools in consumer behavior studies, providing immersive, interactive ...

Anemia, a condition marked by low levels of hemoglobin in the blood, affects nearly 2 billion people worldwide.

New research from the University of Washington, published in the Journal of Environmental Education, examined whether ...