It pours a clear golden color, almost like cider with foam; a strong pour and a swirl gives life to a thick, fluffy, bleached ...

A new wave of beer is taking the UK by storm, blending the zest of fruit with the classic pint, and it's quickly becoming the ...

Fruit-led brews are taking over the UK beer market, with Tesco reporting a 250% sales increase as demand for lighter, ...

Tesco has reported a 250% increase in sales volume for fruit-led beers over the past year, which it called the UK’s ...

UK retailer Tesco has recorded a 250% increase in sales volume of fruit-led beers over the past year within its stores.

In other beverage news, Hint brings electrolytes into sparkling water to fulfill the growing demand for hydration.

European-style fruit-led beer’s popularity has skyrocketed in the UK and is now Britain’s fastest growing beer trend, according to market research by Tesco.

Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...

The increase in the volume of fruit beers consumed in the UK can be attributed to the latest ... to the point where it seems our flagship peach lager is now the fifth biggest craft beer in the ...