Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic ...

and a new upright wordmark featuring the brand’s new custom typeface, PayPal Pro, which has been adapted from Futura. The logo and wordmark no longer appear together in a lockup; it seems the wordmark ...

For Frank Keller, it’s a pivotal moment at PayPal. After two years, two CEOs and endless brand strategy meetings, the company is, in his view, ready to redefine the world of business payments.