Learn about the Proust Effect in perfumery. Discover how aromas are linked to memories and how perfumers use this powerful connection. Read on!

In other words, humans smell in black and white, while bears enjoy the full kaleidoscope. "A polar bear will walk 100 miles in a straight line to reach a female ready to breed," he said. "That's ...

eLife Assessment. This important study uses optogenetics in combination with single cell recordings to selectively activate sensory input channels within the olfactory bulb, providing direct evidence ...

If you want a smart light too, you can get the Echo Pop with a Philips Hue white smart bulb for £23.99 (was £58.98). That's not free, but it's still excellent value for the pair. Today's best ...

If you're just getting into the Hue system, you can now pick up a White and Color Ambiance starter pack for a record low price of $79.98 (was $129.99) at Amazon.This includes two A19 bulbs, plus ...

Perhaps the most popular Hue product, the White and Color Ambiance A19 Bulbs is also on sale, ready for use 365 days a year. At their Black Friday price, the Philips Hue smart bulbs remain more ...

Linking olfactory epithelium to the central nervous system are cranial nerve 1, the olfactory nerve, and cranial nerve “0,” and the nervus terminalis (NT). Since there is minimal expression of ...

We’ve all heard the old myth that sharks can smell a single drop of blood from a mile away, but it doesn’t take a genius to work out that this is incredibly unlikely.

FALL RIVER — It’s been long overdue — 95 years in fact — but Saturday saw the unveiling of a headstone and memorial for 19th century Black inventor Lewis Howard Latimer at Oak Grove ...

Manual olfactory bulb segmentation among 53 subjects demonstrated good interobserver agreement. Even after accounting for age, allergic rhinosinusitis and sex, olfactory bulb volume was ...