Luke Littler has now become a global brand due to his stark rise in the sporting world and with that also comes trademarks and protecting the brand. A new bar in his hometown of Warrington appears ...

Stores and brands are catering to budget-conscious consumers on one end and luxury-focused ones on the other, with little in ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

While the 2024 election loss was not a landslide at every level, all the other indicators for Democrats are blinking red.

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with ...

Vilamoura Golf' represents a collection of courses that have been rebranded from Dom Pedro, including the iconic Old Course.

OpenAI just gave itself a full rebrand, complete with a new typeface, logo, and color palette, as explained to Wallpaper in an interview about the process behind the changes. You’ll have to look ...

The last time the president tried to make a deal with Ukraine for security aid, he was impeached. The Republican is apparently trying again anyway.

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

The Brockton Rox are approximately 100 days away from its 'revival season.' Jim Rice, the Baseball and Boston Red Sox Hall of ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark ...