The personal-care industry is vying for more space in your medicine cabinets. Consumer giants are going on a marketing blitz to convince people that underarms aren’t the only body parts that ...

If you have been on the internet the past few months, chances are you have seen an advertisement for whole-body deodorant. Companies from Lume to Native to Old Spice to Secret have been ...

Old Spice, a deodorant brand, used a game to promote its product to young men aged 14 - 29 in Romania. The male deodorant category is extremely competitive with multiple brands vying for attention.