If you’ve been chasing that elusive “my lips but better” shade, consider this your sign to give a $6 throwback icon a spin.

Forget about the lipstick index – it’s all about the lip gloss index in 2025. It’s something that nepo baby and influencer ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

Hailey Bieber will remain at the helm as Chief Creative Officer and Head of Innovation, and she’ll also be acting as a ...

According to YOU’s beauty editor Rosie Green, the task only gets trickier as you get older. 'It’s one of the cruelties of ...

Hailey Bieber's beauty brand, Rhode, has been sold to cosmetics giant e.l.f. for a cool $1 billion, and now everyone's been ...

On May 28, Hailey shared the exciting news on Instagram with photos of herself along with a heartfelt caption.

In 2022, the thought of selling the direct-to-consumer brand was a distant dream for Hailey —but it’s already here. Elf ...

Hailey Bieber's cult brand Rhode Beauty has been acquired by mass beauty brand E.L.F. So does that mean its headed to ...

Not everyone can build a Fenty Beauty-style empire, or become the mastermind behind a Rhode lip gloss phone case. What about ...

Hailey Bieber launched Rhode in 2022, which was acquired by e.l.f. Beauty for $1 billion. She will remain the chief creative ...