The summer travel season is upon us with Versace, Bulgari, Dior, Missoni, and more high-fashion brands getting into the ...

“As the house’s emblematic weave functions as a symbol without being a logo, the initial ... been key to aspirational brand storytelling. Last year, Blazy said in an interview with The New York Times ...

It’s the worst game in America right now: the madcap dash after breaking news of yet another act of political violence — an opportunity that comes far too often in 2025 — to find the magic bullet of ...

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been ...

Objective: To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image ...