Following the Nike R4 (R for Running; 4 for Number of Shox Columns), Nike's later product, Shox, was ultimately unveiled during the 2000 Summer Olympic Games after innumerable rounds of trial and ...

Additionally, the columns add a pop of color in Crimson red. Nike describes the Shox technology in the sneakers, "4 compressive columns lift the heel, while offering both a stable structure and ...