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Nike Pushes To Revive Its Image As Key Running Brand, Will It Succeed?
Nike is helping an elite athlete attempt an audacious feat: run a mile in less than four minutes. The sports apparel and ...
Faith Kipyegon’s 4-Minute Mile Attempt Is Gonna Transform Running—No Matter the Result
I visited the champion at her training camp in Kenya. Here’s what I learned and what it will take for her to succeed.
Faith Kipyegon And Nike Aim To Break 4-Minute Mile, A Female First
Already the 1,500-meter world-record holder, Faith Kipyegon launches Nike's Breaking4 mile effort.
Nike Tries to Reclaim Sports Magic With Four-Minute Mile Attempt
Nike Inc. is partnering with world-record runner Faith Kipyegon to help her become the first woman to run a mile in under ...
Nike seeks brand boost in shoe science for Kipyegon’s 4-minute mile bid
At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running ...