Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Josh Allen is sporting new cleats, which might signify an endorsement change for the Buffalo Bills signal-caller.

WNBA fans have been patiently awaiting the release of Caitlin Clark's signature shoe since she signed a multi-year ...

Nike generated $11.3 billion in revenue in the third quarter of 2025 (ended Feb. 28). That figure was down 9% year over year ...

On June 14 against the New York Liberty, Caitlin Clark scored 32 points while wearing Nike Kobe 6 Protos based on her childhood dog, Bella.

Caitlin Clark's Boyfriend Directs Five-Word Question to Nike originally appeared on Athlon Sports. The boyfriend of Indiana ...

Nike faced public backlash at the start of the WNBA season for its lack of acknowledgement of Indiana Fever guard Caitlin ...

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles ...

His endorsement journey shows how an athlete can grow into a powerful business leader through smart decisions and strong partnerships. LeBron James signed his first deal with Nike in 2003 before ...