Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Josh Allen is sporting new cleats, which might signify an endorsement change for the Buffalo Bills signal-caller.

WNBA fans have been patiently awaiting the release of Caitlin Clark's signature shoe since she signed a multi-year ...

On June 14 against the New York Liberty, Caitlin Clark scored 32 points while wearing Nike Kobe 6 Protos based on her childhood dog, Bella.

Caitlin Clark's Boyfriend Directs Five-Word Question to Nike originally appeared on Athlon Sports. The boyfriend of Indiana ...

Nike faced public backlash at the start of the WNBA season for its lack of acknowledgement of Indiana Fever guard Caitlin ...

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

The French club has links with the NFL and Air Jordan and a store on Fifth Avenue - but experts say they have a way to go to ...

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been ...

Charles Barkley is a financially-savvy investor, but that hasn't always been the case. The NBA Hall of Famer and renowned broadcaster credits Michael Jordan with helping him think outside of the box ...

From rookie contract buzz to multi-brand endorsements, Caitlin Clark's financial rise is making noise. But how deep does her empire go? We break i ...

Quietly one of soccer’s richest defenders, Thiago Silva has turned decades of elite play into a multimillion-dollar ...