The video, part of Enterprise Dunedin's new marketing campaign, has been roundly criticised online since being posted yesterday.

Return of the New Zealand Sea Lion. This is one of New Zealand's greatest wildlife comeback stories, as the locally extinct New Zealand Sea Lion reclaims the beaches along the South Island ...

including the endangered Gibson’s albatross (Diomedea antipodensis gibsoni), New Zealand sea lion (Phocarctos hookeri) and a ...

"At the time of human arrival in New Zealand, you would be hard-pressed to find room on the beaches, with fur seals on the rocky headlands, prehistoric sea lions and elephant seals on the sand ...