So when Netflix announced last year it would air live WWE “Raw” matches in 2025, serving ads to all subscribers regardless of subscription tier, it seemed like a no-brainer for brands.

The wrestling manager and on-air talent is ready to leverage social media and the scale of Netflix to take his storylines to the next level.

Normally, it would culminate in a main event at a WWE flagship, like Wrestlemania, or SummerSlam. Instead, they settled their score at the very beginning of the Netflix era. And when Reigns ...

For the very first WWE match on Netflix, the company delivered a payoff for fans, and a storyline that it hoped would introduce the stakes at play to the new Netflix audience. Roman Reigns ...