A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

This week, Walmart’s brand refresh annoyed the internet with people complaining they couldn’t see the difference between the new logo and the old one. A few months ago, Jaguar drew alarming levels of ...