But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

The reaction to the new Jaguar logos and brand repositioning caused something of a stir across the world last month – especially the social media video that featured plenty of colour, ...

There has been huge anticipation for the new car’s arrival, which entails Jaguar ceasing all production of its internal combustion engine vehicles, then producing no cars at all until its EV ...

The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled ...