State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas and Puma. What to watch for: New Balance plans to "relaunch its basketball ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

The Boston College Eagles football program has revealed its New Balance uniforms which will be worn this upcoming season.

Except for their helmets, Eagles players will be clad in New Balance cleats, socks, gloves, jerseys, and pants.

Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

From the 990v6 to the 550, these are the nine best New Balance sneakers for men. They’re comfortable, stylish, and easy to wear with everything.

The company always has great prices on popular pairs of New Balance shoes, and this week is certainly no exception. Joe's New Balance Outlet is selling New Balance shoes for as low as $20 right now.

It’ll feel more like a pre-NIL era fear that should exist with the new policing entity, AKA The College Sports Commission (CSC). If an NIL deal is more than $600, it has to be cleared by ...