In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas and Puma. What to watch for: New Balance plans to "relaunch its basketball ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The New Balance 410 V8 trainer is a stylish running shoe to hit the trails with and it's now on sale! These are kitted out ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...