This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Using programmatic buying within OOH (prOOH) can be cost-effective due to automation and the ability to target precise ...

This special roundtable gathering at Cannes, hosted by BarkleyOKRP, highlighted how bold thinking powers growth, innovation, ...

Socrates was not a fan of reading and writing*.He believed they were a poor imitation of real knowledge, which was best ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...

Striking the Right Balance. AI is an invaluable tool for modern marketers, helping them move faster and work smarter. But like any tool, it works best when used for the right job. AI can process data, ...

From corporate learning platforms to Discovery`s Vitality platform, `gamification` has become a part of many people`s daily ...

A powerhouse panel featuring Autodesk CMO Dara Treseder and Alison Felix spotlighted how women’s sports, storytelling, and ...

The movie's strategy has sparked differing views on its effectiveness, with some calling it smart marketing and others ...

André Machado of Clever Advertising discusses the strategies that lie behind an ambition of ensuring that helping clients ...