So, it seems only fitting that the Queens-bred designer was tapped over the weekend to be creative director of New Balance’s premium ... kind of street-level buzz marketing teams can only ...

what's interesting about the New Balance effort is its use of an all-female creative team. The push for more female representation behind the scenes in advertising is a more recent trend in marketing ...

“For a long time, if you went to Middle America, the only people you’d see wearing New Balance were middle-aged dads,” says Tom Henshaw. The lifestyle marketing director’s frank admission is even more ...

The creative concept of the "We Got ... In a previous conversation with MARKETING-INTERACTIVE, a spokesperson from New Balance explained that the brand's iconic colour, grey, has become synonymous ...

The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe. A marketing toolkit will be developed to include window displays, ...

New Balance debuted a new YouTube docuseries called "Football's Next Wave," which celebrates soccer players who exceeded the odds and became world-class players through non-traditional paths, per a ...

New Balance ... of global marketing & brand strategy: Hilary KeatesEVP, director of consumer engagement & demand creation: Chris LaddCreative: Arnold WorldwideExecutive creative directors/managing ...

Carhartt has appointed Norma Delaney - a footwear industry veteran with nearly 30 years of experience - as its new vice president of brand marketing and creative. In her new role, the workwear ...

As a result, Mediahub, MullenLowe and New Balance have launched ‘Rewards Come to Those Who Run’, a targeted campaign designed to inspire runners of all abilities. The creative is set to run ...