With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas and Puma. What to watch for: New Balance plans to "relaunch its basketball ...

A few of our favorite deals come courtesy of top brands like Hoka, Asics, New Balance, Nike and more. there's plenty of ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Here are the 1-mile sprint times to target according to your age, from Dr Estima. These are your "peak athletic years," says ...

So, how do you pick the best running shoe brand for you? Well, the first step is always to have a good understanding of how ...

The New Balance Men's Fresh Foam Arishi V4 Running Shoe is on sale for as low as $31 (that's 50% off) on Amazon. It's rated 4.4 out of 5 stars with more than 6,300 reviews.

If you’re an experienced runner looking for a no-nonsense, propulsive ride on race day, the SC Elite v5 is the shoe for you.