With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas and Puma. What to watch for: New Balance plans to "relaunch its basketball ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

A few of our favorite deals come courtesy of top brands like Hoka, Asics, New Balance, Nike and more. there's plenty of ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

This is a fantastic training shoe, designed to be paired with one of New Balance's faster race-day shoes. It's fast and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...