This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Shoppers can expect both the latest trends and classic staples, without the premium price tag often found elsewhere. For ...

Puma and Hornets All-Star LaMelo Ball are five years into a 10-year, $100 million dollar endorsement deal, and any hype ...

Puma, Shelflife and urban running crew The Nine Four have launched a co-branded collection of disruptive running ...

The new Fast-R Nitro Elite 3 is finally here—and it's poised to become the best supershoe on the market by a significant ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon fibre ...

The feud between Adidas and Puma began as a family dispute between brothers Adolf and Rudolf Dassler. Today, it fuels one of ...

The ballet flat, that y2k staple, is firmly back in vogue. And while last year saw Alaia’s mesh version becoming the shoe of the season (along with countless high-street imitations), there’s a brand ...

Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing ...

The influx of retro running sneakers on the market, including this new Adidas drop, proves that Y2K style isn't going ...

Sneakers have evolved from sportswear essentials to cultural icons, with countless brands offering unique takes on comfort, ...