They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

This eyebrow stencil kit, color-changing blush oil, and eyeliner guide wand are here for the glam queens who are still ...

Your wallet is going to be soooo happy to see this $7 alternative to TikTok's favorite "universal" lip shade. View Entire ...

A BEAUTY fan has urged people to “run to John Lewis” after she managed to nab a £28 concealer for just £6. Becca took to ...

So if you’re still mourning the discontinuation of MAC’s Verve — or simply on the prowl for a nude brown-pink lipstick for ...

Just be sure to wait thirty seconds after application to layer your mascara to get the full effect! Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before ...

So as Dior's Forever Skin Perfect 24H Multi-Use Foundation Stick became the internet’s latest and greatest favorite foundation, I couldn’t wait to get my hands on it. My face and I have lived through ...

SHOPPING: A good tinted serum can help you look presentable on days when your skin needs a break from heavy powder or foundation ... it's available in four gorgeous colors. You can save an ...

Shoppers browse a Walmart Supercenter a day after U.S. President Donald Trump announced new tariffs, in Secaucus, New Jersey, U.S. April 3, 2025. REUTERS/Siddharth Cavale/File photo U.S. consumer ...

The North American beauty consumer has evolved significantly over time, signaling comprehensive demographic shifts and changing consumer behaviors. She represents a diverse representation of racial ...

Cultured pearls come in different sizes, shapes, and colors. Perhaps the best-loved gems of all time, pearls—both natural and modern cultured pearls—occur in a wide variety of colors. The most ...

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