Following a Cinderella-less March Madness, sports betting sites are hoping the trend of increasing hold continues.

The House vs. NCAA Settlement case moves closer to finality causing a shift in collegiate athletics as we know it with gender equity at the forefront of future concerns.

The player behind the greatest shot in March Madness history is now looking to ... seeking damages for the NIL $ he was unable to receive. He’s also seeking a judgment that voids all NCAA ...

who has risen to prominence during this year's March Madness. This article delves into L.J. Cryer's remarkable journey, exploring his contributions on the court, his NIL valuation, and the potential ...

On a day when a judge heard arguments that will shape the revenue-sharing future of college sports, some things never change: March Madness is awesome. Good to the last drop of Florida's comeback.

This year's men's and women's NCAA tournaments featured surprisingly accurate AI, big bets and a $1 million giveaway from Warren Buffett March Madness has ... Payments for NIL deals come from ...

More Jamie Squire/Getty Images So, with one game remaining in 2025 March Madness, what does that mean ... a relevant discussion to be had regarding NIL (name, image and likeness) money and the ...

Teams need to have NIL ... impact. In fact, Loyola saw a larger increase in applications in 2018, before the NCAA tournament, then it did the year after, which was the first year that March ...

Five months of the 2025 college basketball season will meet its end in the next few days as all four No. 1 seeds in this year's NCAA Tournament -- Auburn, Florida, Duke and Houston-- will meet up in ...

So to help break all this down and explain the broader impact on college sports ... which we more colloquially refer to as NIL. So about three, four years ago, the NCAA started to loosen transfer ...

SAN ANTONIO -- Increasingly in college basketball, cash is king. The money the best players can command in NIL is rapidly approaching some of the dollars that the best coaches make and while many ...

That, combined with name, image, and likeness (NIL) rules, which allow student ... longer see Cinderella teams in the Final Four of March Madness moving forward.