SAN ANTONIO -- Increasingly in college basketball, cash is king. The money the best players can command in NIL is rapidly approaching some of the dollars that the best coaches make and while many ...

No Cinderella teams. And fans are taking notice. One user, Degens, posted, “NIL did the impossible. It made March Madness boring.” Another, Williams, wrote, “New normal. NIL has killed March ...

Amid the March Madness tournament, Smith announced a NIL deal with Stanley ... how much his wrist is bothering him or if it will impact him moving forward. Umpires ruled an apparent Aaron Judge ...

SAN ANTONIO — More than the deep runs in March Madness, the 660 victories over ... claiming he did not make good on promises to pay them NIL money in a dispute seen elsewhere this past season.

College athletes like Kris Trinidad are navigating new NIL rules, building brands, and earning pay—reshaping the landscape of college sports.

As the NCAA Men's Basketball Tournament continues to evolve, calls against the Transfer Portal and NIL (Name ... particularly the impact it’s having on the spirit of March Madness.

Expected House v. NCAA court ruling and NIL impact on future teams being felt at 2025 Final Four (ask Auburn) On the right side of the bracket, Duke, the favorite to win the championship ...

March Madness 2024 has seen an unprecedented shift ... and Florida have dominated this year’s NCAA tournament, and the impact of the NIL (Name, Image, and Likeness) and Transfer Portal cannot ...

On Sunday, March 30, the third-seeded Tigers were eliminated ... In her third collegiate season, Flau'jae Johnson, whose NIL value is $1.5 million per On3, dazzled with averages of 18.6 points ...

Oregon legislators are currently weighing the potential impact of a proposed law that ... to shape the future of college athletics. March Madness: All 4 No. 1 seeds are in the Final Four, but ...