College athletes like Kris Trinidad are navigating new NIL rules, building brands, and earning pay—reshaping the landscape of college sports.

More than the deep runs in March Madness, the 660 victories over 37 years ... claiming he did not make good on promises to pay them NIL money in a dispute seen elsewhere this past season.

“Fran u are being KIND – hard to believe what is going on – the leaders do zilch to bring any stability – it is absolutely ...

How Luther Burden III’s Red Hot Riplets deal helped Mizzou build a nationally competitive NIL system — and why it matters as ...

Editor's note: Follow South Carolina vs. Duke women's basketball live updates from their Elite Eight game of March Madness. BIRMINGHAM, Ala. – South Carolina is known as a dominant force in ...

There’s nothing better than March Madness. For three weeks, 64 teams are prepared to battle for the championship. Who will ...

Welcome to The Athletic’s 2025 Men’s NCAA Tournament projections, where you’ll find every team’s chances of advancing through each weekend of March Madness and cutting down the nets in San ...

The Badgers pulled away for their first March Madness win in three years, 85-66 over the Grizzlies. “He's a major key to our team,” said John Blackwell, who finished with 19 points and was one ...

More than the deep runs in March Madness, the 660 victories over 37 years ... a new entry in the NCAA’s cauldron of alphabet soup: NIL. The numbers attached to the name, image and likeness ...

Scott’s make with 40 seconds remaining was the difference in Ole Miss’ 69-63 win at Baylor to send the Rebels to the March Madness Sweet 16 for the second time in three seasons. The Rebels (22 ...