“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That strong bond between the league and the g ...

"NBA 2K has engaged a new generation of basketball fans in an increasingly digital world," NBA Commissioner Adam Silver said.

The NBA and WNBA agreed in principle to terms for a multi-year global partnership expansion with the 2K video game, the ...

Warriors Gaming Squad made it back-to-back championships on Saturday, beating Celtics Crossover Gaming 2-0 to win NBA 2K League's The Turn event in Washington. Last month, the Warriors won The ...

NBA and 2K extend partnership with NBA Take-Two Media, focusing on gaming, content, and events. Expect a bigger NBA presence ...

2K has also agreed to extend its longstanding relationships with the NBA G League and USA Basketball. Through its partnership with the NBA Foundation, Jazz at Lincoln Center uses the power of ...

OKLAHOMA CITY — The NBA’s talks with FIBA and other entities about the process of adding a new league in Europe are continuing, Commissioner Adam Silver said, though he noted that it may take ...

The 2025 NBA playoffs have been nothing short of a gift to the league’s incoming TV rights holders. NBCUniversal and Amazon Prime Video executives must be swooning with every three-pointer that ...

The timing of this topic had everything to do with the NBA Cup, as many questioned why the finals courts are so understated when the courts used for the league’s midseason tournament are often ...