Getting your ads in front of Google users can mean big business—for scammers, too. Google suspended over 39 million US ad ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Google illegally wielded monopoly power in the online ad technology market, a US judge ruled on Thursday, in a legal blow ...

Summary: Google cracked down hard on ad fraud in 2024, suspending over 39 million advertiser accounts—more than triple the ...

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a ...

Google may have finally found an ... The result is a huge increase in suspended spammer and scammer accounts, with fewer malicious ads in front of your eyeballs. While stressing that it was ...

Getting your ads in front of Google users can mean big business—for scammers, too. Google suspended over 39 million US ad accounts suspected of fraudulent activities in 2024, the company says in ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, targeting and ad copy to ensure a strong ROI.