“While the persuasiveness of human influencers often stems from their relatability or aspirational appeal, petfluencers are ...

Our four-legged friends are increasingly popular on social media, with some becoming influencers with millions of followers.

The Labor Party has emerged as the biggest spender of the two major parties so far, with a combined total of $811,000 across ...

The future of digital PR in mining lies in a proactive approach to earned media, op-eds, and speaking engagements.

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, ...

Frigidaire, a leading home appliance company owned by Electrolux Group, (OTCMKTS: ELUXY) today debuts a new brand marketing ...

Gennifer Geer (Weinberg ’24) said she wanted to make the 3rd Ward City Council race “obnoxious,” flooding voters with messaging. This fall, the 27-year-old threw her hat in the ring to fill Ald.

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

From the “morning shed” to fitness advice from the manosphere, Christian Bale’s iconic morning montage in “American Psycho” has become par for the course for online influencers.

The people who really decided the 2024 election are the ones who didn’t vote at all—and they could hold the key to a ...

The annoyance turned to outrage a few months later when Stefani released another ad for Hallow, this time for Lent, while also posting a Tucker Carlson video. "She’s a MAGA. Sorry to ruin your ...