The future of digital PR in mining lies in a proactive approach to earned media, op-eds, and speaking engagements.

From the “morning shed” to fitness advice from the manosphere, Christian Bale’s iconic morning montage in “American Psycho” ...

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, ...

Gennifer Geer (Weinberg ’24) said she wanted to make the 3rd Ward City Council race “obnoxious,” flooding voters with messaging. This fall, the 27-year-old threw her hat in the ring to fill Ald.

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

The annoyance turned to outrage a few months later when Stefani released another ad for Hallow, this time for Lent, while also posting a Tucker Carlson video. "She’s a MAGA. Sorry to ruin your ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Connecting with friends was, of course, Facebook's primary use case as it became the rare social network to hit 1 billion users—not by being acquired by a Big Tech company but based on the strength of ...

AI has empowered fraudsters to sidestep anti-spoofing checks and voice verification, allowing them to produce counterfeit ...

Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang ...

The film’s themes converge most directly in the “manosphere,” the increasingly persuasive corner of the internet pushing narrow and problematic views of masculinity. Bateman has often been ...

Make sure you have the Right People doing the Right Things Right as you start to scale your company so you can grow successfully and stay ahead of AI.