Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
Sourcing Journal on MSN6d
H&M Hatches Plans to Create Digital Twins of Models
The Swedish fashion retailer follows in the footsteps of other names like WHP Global, already leveraging such technology.
CNN5d
Fashion giant H&M plans to use AI clones of its human models. Not everyone is happy
H&M, one of the world’s largest clothing retailers, told CNN it plans to create 30 “digital twins ... models.” It later clarified that “we are not scaling back our plans for live photo ...
BBC6d
H&M to use digital clones of models in ads and social media
H&M also said models would be compensated for use of their digital twins in a similar way to current ... Generative AI can create photo-realistic images in response to simple text prompts at ...