Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...
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Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
In this case, it seems quite clear who owns the rights to the digital twins, and a future revenue model for their use seems favorable to the models themselves—their agencies, H&M, or future ...