A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail ...

A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail market ...

ZHENGZHOU, China, June 12, 2025 /PRNewswire/ -- A report from Henan International Communication Center: ...

When it comes to fast food chains, it's hard to look past McDonald's as the world's biggest, given there is only a handful of countries which don't feature that famous golden arch.

In February, the company launched mascots—Xiaomang (a cowboy) and Xiaoming (a superhero)—complete with a theme song, following Mixue’s example of using cartoon branding and music to drive virality.

Mixue stores -- recognisable by their bright red signs and smiling snowman mascot -- became ubiquitous in lower-income Chinese cities, offering freshly made fruit drinks, tea drinks, ice cream and ...

Mixue stores – recognisable by their bright red signs and smiling snowman mascot – became ubiquitous in lower-income Chinese cities, offering freshly made fruit drinks, tea drinks, ice cream and ...