A brand-new shop specialising in a South Asian delicacy has opened in Swindon. Mithai House, run by local man Atif Baig, opened its doors to the public for the first time on Monday, March 31, ...

Few Indian brands are synonymous with their categories; you can count them on your fingers. There’s glucose biscuit and Parle-G, bottled mineral water and Bisleri, and Haldiram’s takes the proverbial ...

Alia Bhatt recently turned 32, and what caught the eye of netizens was her cake, which was made with her favourite Indian ...

After all, the post was all about Alia Bhatt’s unique birthday cake. A blend of French patisserie and desi mithai. The post revealed that a ‘moong dal halwa cake’ request led them to make an insanely ...

Rabat – Ahmed al-Zamel is a 28-year-old Kuwaiti chef who started pursuing his passion for cooking ten years ago via Instagram, where he shared easy-to-follow recipes from around the world.

Chefs are innovating with traditional Indian recipes and infusing cakes, tarts, mousse, and more with flavours of mithai. You may have heard of creations like gulab jamun cheesecake or kaju katli ...

Rema Nagarajan is with the Times Insight Group, which has a mandate to look at stories beyond and behind the headlines. She writes mostly on development issues like health and factors that affect ...

Festivals are reminders that bingeing on sweets & fried stuff is a ruinous food culture. But lecturing consumers isn’t enough. Regulation must bite down on makers of ultra-processed food The PM ...

The sweet spot lies in understanding that while gujiya, jalebi, and mithai are timeless, their marketing needs constant reinvention. Traditional players like Bikanervala and Bikaji are leaning into ...

Listed cake retailer, Cake Box, agreed a £22m acquisition of a manufacturer of Asian sweets. The group conditionally agreed to acquire Ambala Foods Ltd, a manufacturer and retailer of Asian sweets ...