As you guys all know I am obsessed with merino wool clothing. For the past 2 years I have challenged myself to wear some article of merino wool clothing every single day. In this quest ...

Whether you know it or not, your wardrobe needs more merino wool clothes. Why? Because merino is basically the magical fiber of nature. It comes from a particular breed of sheep (merino sheep ...

You’d think my favorite new sweater would be made out of the natural fiber we all know and love thanks to brands like Smartwool, Ibex, and Icebreaker: Merino wool. But there’s a new natural ...

A fifth-generation wool producer in the Mid West has taken a leap of faith and started up her own luxury clothing brand after ...

Merino wool outdoor apparel brands like Smartwool and icebreaker are pooling their resources to tackle circular fashion ...

We are in a moment when we need to feel better; Duran makes us feel that,” Donatella Versace said of the 2025 International ...

Yet merino wool and other performance textiles are expensive ... “It wicks moisture away from your body, which also makes the clothing extremely breathable and odor resistant.” ...