One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today's digital media spending landscape is changing rapidly. Marketers need to become more savvy and ...

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders have long relied ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

This position is for a Data Engineer to help lead the implementation of Hunkemoller's Data Mesh on Google Cloud. You'll work closely with a team of internal engineers to help facilitate and ...

Whether it’s dynamic audience segmentation, automated attribution modeling, or real-time media mix modeling, we ensure that every data point works towards smarter, faster decision-making.

Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have ...