And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and powerful technology to deliver a personalized experience ...

The University at Buffalo is pleased to announce that Fahlgren Mortine (FM) has been awarded the media buying contract for the university. Securing an exclusive agency contract is part of the ...

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle ...