And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and powerful technology to deliver a personalized experience ...

Media buying is at the heart of modern advertising. It involves purchasing advertising space and time across various platforms to ensure that campaigns reach the right audience at the right moment.

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle ...