News
Keysight's new KAI portfolio is aimed at helping to scale processing capacity in AI data centers and maximize system ...
Conventional wisdom says that scaling social innovation starts with strengthening internal management capabilities. This ...
8d
MarTech on MSNHow smarter measurement can fix marketing’s performance trapMarketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...
4dOpinion
TV News Check on MSNTV’s Measurement Conundrum: Are Broadcasters Getting Short-Changed On Audience Estimates?A recent project found a 60%-plus discrepancy between data from a major currency measurement company and an ACR-ad supported ...
The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.
Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...
The research team led by Dr. Hyunwoo Kim and Dr. Myungae Bae at the Korea Research Institute of Chemical Technology (KRICT) ...
9d
Yardbarker on MSNNFL to use new measurement technology in 2025While we already mentioned this technology back in February, the NFL has announced that Sony’s Hawk-Eye system will be used ...
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