Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...

Quantum computation + quantum sensing = a new way to think about measurement on the tiniest scale, say researchers.

The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

In physics, the term "isotropy" means a system where the properties are the same in all directions. For fusion, neutron ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Arthur Paul Pedersen, faculty research scientist with the CUNY Remote Sensing Earth Systems (CREST) Institute and adjunct ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Britain and the United States trade hundreds of billions of dollars' worth of goods and services annually, but London hopes ...