While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

A minority shareholder in Ubisoft is attempting to organize a protest outside the company's Paris headquarters, accusing it of failing to disclose alleged discussions with Microsoft, EA ...

The stock's fall snapped a two-day winning streak.

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

This was the stock's third consecutive day of losses.

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

On Wednesday’s episode of Mad Money, Jim Cramer reviewed the recent developments affecting drug distribution companies and laid out why he is turning cautious on the group.

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

Another Canadian retailer has jumped in to save part of the Hudson’s Bay Company (HBC) — but not the stores. Canadian Tire Corporation announced May 15 it has entered into a $30-million agreement to ...

The $30 million sale includes the colourful HBC stripes, as well as its various company logos, coat of arms, designs, brands, and trademarks. Canadian Tire Corporation’s president and CEO, Greg Hicks, ...