According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

We actually got a look at the new Mazda badge last summer when it appeared in trademark filings. It's clearly very similar to the current badge, but the outer loop is more circular, and the inside ...

UPDATE: AutoGuide first discovered Mazda's trademarked logo in July of 2024. Mazda has officially confirmed the new emblem will soon be put into use—shifting toward a simpler, more modern aesthetic.

Now, there's the promise of a return for the legend thanks to the appearance of the Mazda Spririt Racing's RS Concept ... the ...