Over the decades, Barbie maker Mattel has released a seemingly endless lineup of dolls. Now, its next iteration could be an A ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created the popular chatbot ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new chapter for the iconic brand. https://t.co/DSHjD6Ck2F — ADWEEK (@Adweek) June ...

The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

Ahead of International Day of Play on 11th June, Mattel, Inc., a leading global toy and family entertainment company and ...