Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea ...

What is it? For a truly rich matcha experience, visit the elegant matcha green tea house in Ari. Why you'll love it: They source premium green tea straight from Kyoto, Japan’s matcha mecca.

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

“With its origins in Japan and China, Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of 8.6%, from approximately USD 104 million in ...

The Hotta family has been growing and selling tea in Japan for five generations, a period of time that stretches across 180 years. For 55 of those years, Haruhide Morita has been tea master and ...

As The Japan Times reported, Japanese tea manufacturers announced purchasing limits on matcha powder, causing shortages in cafes across major cities. The issue is exacerbated by the fact that ...

Last year, several prominent Japanese tea makers announced that they were struggling to produce enough matcha to satisfy global demand. In turn, they reduced the number of match powder they were ...

Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads ...

If you've been in a coffee shop or scrolled through the drink side of social media recently, then you're more than likely to know about matcha - but why has it become a trending tea, and why is it ...