Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

In the fitness and wellness community, matcha tea has become a favorite drink for those seeking a clean energy source and health benefits. This vibrant green powder, rooted in Japanese tradition, has ...

As The Japan Times reported, Japanese tea manufacturers announced purchasing limits on matcha powder, causing shortages in cafes across major cities. The issue is exacerbated by the fact that ...

The price point also tends to be steep for what is mostly ice, milk and syrup. Despite its prevalence in the U.S., matcha is still viewed as a specialty item and often priced a few dollars higher than ...

With a history tracing back to the 1830s, the well-established tea specialist prides itself on the highest grade of matcha – and we now get to enjoy it in a series of affordably-priced sweet treats.

While the Matcha Girl pop-up has been popular, it’s not the only matcha spot that has gained a large following in Houston: ...

[Tokyo] Love Matcha Latte? It’s a smooth, earthy blend of Japanese green tea and milk that’s quietly taken over menus around the world. In Tokyo, few places take it as seriously (or as stylishly) as ...

Competing with coffee and bubble tea for the drink of choice in Hong Kong, matcha has taken the city’s F&B scene by storm, with matcha lattes and matcha ice cream proving particularly sought after.