Sorry to all matcha latte-lovers, but the global demand for the brat-green beverage might’ve all but depleted Japan’s national supply — with Japanese media having reported a matcha shortage ...

Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States.

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan and used to make drinks and food. Demand for matcha drinks and snacks ...

TikTok's most popular brands appear to be hit hard. TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard.

Angel Zheng’s latest endeavor may serve as the highest expression yet of her ikigai — “a passion that gives value and joy to ...

Tencha is largely grown on tea farms in the southern regions of Japan, including Shizuoka, Kagoshima, and Kyoto (encompassing the Uji area, where matcha originated). Once the stems and veins are ...

On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.

101 Easy Japanese Recipes offers a complete menu. Thousands of veterans to march on DC over benefits cuts—"Will not stand by" Chain Restaurant Biscuits And Gravy Ranked From Worst To Best I’ve ...

In Japan, the world’s leading producer of matcha, the export value of tea in 2023 rose by 33% from the previous year. The global market for matcha-based products is worth around $4.24bn and will ...