Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Here are seven key digital marketing lessons for small businesses in Florida.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

Why does a product priced at $29.99 feel like a better deal than one listed at $30.00? Or why do messages like “only a few left in stock” prompt people to buy faster than they planned? These aren't ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer ...

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their ...

Discover proven marketing strategies for law firms to attract clients, grow online visibility, and drive long-term business success.

The marketing manager tracks metrics called key performance indicators -- or KPIs -- that help to evaluate in detail how well a strategy is working. For example, a manager can track how many ...