Bridgewater College students partnered with Staunton's Book Dragon to improve the bookstore's social media marketing. This project is part of a Bridgewater College entrepreneurship capstone course ...

Donald Trump's "The Art of the Deal" gave me some valuable insights on his tactics, like ignoring "number-crunchers" and ...

Business school didn't teach much about marketing strategy, but to succeed as a founder, you must continue to learn and evolve.

Colossal Biosciences, an American biotechnology company, announced the "de-extinction" of the dire wolf, a prehistoric wolf species that died out more than 10,000 years ago, in April 2025. Three pups ...

New merch is introduced alongside and between book releases in two strategic categories—community-forward pieces that play ...

Between 2019-2024, the sales and net profit have reported a 5-year CAGR of 20% and 15.4%, respectively. The company’s 5-year ...

While it’s impossible to predict the future, we’re already seeing some solid publishing trends as 2025 heads into ...

Luxury hotels who undervalue agents are at risk of losing business – but influencers are not the ones to blame, says Duncan ...

With operating costs rising and wage laws tightening, 71% of beauty business owners report that they plan to increase their ...

Today's competitive literary landscape demands a nuanced approach to marketing and connecting with target readers. The role of public relations firms is multifaceted, and tailored PR solutions can ...

In this week's episode, Rick catches up with up with an old friend, the Ratliff brothers get too close, and Tim has a moment ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...