Bridgewater College students partnered with Staunton's Book Dragon to improve the bookstore's social media marketing. This project is part of a Bridgewater College entrepreneurship capstone course ...

Donald Trump's "The Art of the Deal" gave me some valuable insights on his tactics, like ignoring "number-crunchers" and ...

Colossal Biosciences, an American biotechnology company, announced the "de-extinction" of the dire wolf, a prehistoric wolf species that died out more than 10,000 years ago, in April 2025. Three pups ...

Between 2019-2024, the sales and net profit have reported a 5-year CAGR of 20% and 15.4%, respectively. The company’s 5-year ...

While it’s impossible to predict the future, we’re already seeing some solid publishing trends as 2025 heads into ...

you may be curious to know how exactly influencer marketing companies operate in order to work with them for your own marketing plan. Like any other marketing concept, successful influencer marketing ...

All students prepare a marketing plan for a client as a degree requirement, and they graduate with a range of projects demonstrating their skills and job readiness. The program includes an advertising ...

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

The Making of the President 1960 laid the foundation for election books; it became a bestseller, won Theodore White a ...

Fight: Inside the Wildest Battle for the White House,” which chronicles the 2024 race for the White House between Donald ...

A branded newsletter is a proven way to engage audiences—a powerful owned media channel that can cut through the noise, drive ...

Here are two words that might make you swoon with longing or simmer with envy: In an ideal book leave, a person would get paid well enough (from a big old book advance?) to take unpaid leave from ...