Jane Wakely, the global chief consumer and marketing officer at PepsiCo, talks about sports partnerships and how the company ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic ...

Choosing the right college for a Post Graduate Diploma in Management (PGDM) is a big decision for students who want a bright ...

Islamic insurance in Doha outpaced conventional risk cover providers during 2020-24 and the wave of mergers and acquisitions ...

Zeta Global Holdings rallied by 12.63 percent on Friday to end at $14.18 apiece as investors snapped up shares following a ...

During his tenure as Associate Sales Manager - Mass Banking at IndusInd Bank's Hazira Branch in Surat City, Gujarat from ...

A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the gap between CEOs’ and CMOs’ perceptions of the marketing function appears ...

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the ...

TotalEnergies Marketing Kenya has opened applications for its 2025 Young Graduate Trainee Program, an 18-month initiative ...

Free entrepreneur workshop and major mural project at Children's Museum offer Lafayette artists new professional development ...

The Angel Reese-led Sky are bet365’s first professional team partners in a league other than the NBA, MLB, or NHL.